Mamilla
Breastfeeding Support | 2022 - Present
About
Mamilla is an app-and-doll solution currently in development to support mothers in breastfeeding. As the CEO of Mamilla, I have pitched to large audiences, conducted full financial analyses, reached out to suppliers, coordinated with our sponsor, and managed efforts across our team. I have also contributed to CAD development, website design, and go-to-market strategy.
Products
The App
The Doll
A hands-on companion for breastfeeding support. While many apps overwhelm users with information, Mamilla offers a clear starting point. Instead of navigating complex menus, users can begin a guided session focused on a specific topic e.g. trying a new feeding position or learning the basics of latching.
Each session is short, practical, and easy to follow, helping users build confidence. The app works as a standalone tool but can also be paired with the Mamilla doll for a more immersive learning experience.
A smart, weighted newborn baby doll designed to help mothers practice positioning and understand key contact points for successful latching because breastfeeding is a physical skill learned through the body.
Key positioning areas on the doll are highlighted to provide clear visual cues. Current development involves a soft textile casing with integrated electronics.
In development
In development
A selection of the doll prototype iterations
Key Milestones
